In 2020, during the COVID-19 lockdown, I launched a print-on-demand e-commerce store. This venture introduced me to digital marketing, particularly Facebook ads, and provided valuable insights into managing online businesses. Although the store faced challenges and eventually closed due to cash flow issues, this experience ignited my interest in digital marketing.

After closing my e-commerce store, I transitioned to offering digital marketing services on Fiverr. I had the opportunity to work with clients from the USA, UK, Germany, Norway, Finland, Australia, and India, delivering impactful results. Last year, I also worked remotely for a Norway-based company as an e-commerce email marketer. Despite the success and good earnings, I realized that my true passion lay in the technology and coding aspects underlying these digital solutions.

Driven by this realization, I decided to pursue web development full-time. I have already built a solid foundation with HTML, CSS, and some JavaScript, and I am committed to becoming a full-stack developer by the end of 2024. 

▪️ Low-code/No-code Web Development: Proficient in HTML, CSS, and platforms such as WordPress, Shopify, Wix Studio, and Webflow with a focus on creating responsive, user-friendly websites.

▪️ UI/UX Designing: Understanding of basic design principles and tools like Figma to ensure engaging and effective user experiences. 

 ▪️ SEO & Digital Marketing: Knowledgeable in SEO basics with expertise in paid advertising, including Facebook Ads and Google Ads. Adept at using data-driven strategies to enhance online growth and engagement. Skilled in managing digital campaigns and implementing effective strategies to improve user experience and retention. 

▪️ Communication & Collaboration: Skilled in effectively collaborating with international teams and clients, ensuring clear and efficient communication throughout projects. Adept at understanding client needs and delivering solutions that align with their goals. 

▪️ Low-Code/No-Code Web Developer (Freelance)

February 2024 - Present

Specializing in creating responsive, user-friendly websites using no-code/low-code platforms like Wix Studio, shopify, WordPress and Webflow. Responsible for designing and developing websites tailored to client needs, ensuring optimal performance and visual appeal. Currently focusing on refining skills in web development and design while delivering high-quality projects for various clients.

▪️ E-commerce Email Marketer | AS DigiMark (Remote, Norway)

April 2023 - June 2023

Designed and implemented email marketing campaigns for multiple e-commerce brands. Crafted engaging content and strategies to boost customer retention and conversion rates. Analyzed campaign performance to refine approaches and maximize effectiveness. Worked remotely with a team in Norway, gaining experience in international project management and digital marketing.

▪️ Digital Marketing Manager (Freelance)

November 2020 - March 2023

Provided digital marketing services to a diverse range of clients worldwide. Developed and executed strategies for SEO, conversion rate optimization, and e-commerce email marketing. Created compelling ad campaigns and optimized digital presence to enhance client engagement and drive growth. Collaborated with international teams to deliver results-driven solutions and achieve clients' marketing goals.

▪️ Founder | The Discounted Store (India)

June 2020 - October 2020

Founded and managed an e-commerce store specializing in print-on-demand products. Oversaw all aspects of the business, including website development, product management, and digital marketing. Implemented effective strategies to attract and retain customers, driving substantial traffic to the site. Faced challenges with cash flow and logistics during the COVID-19 lockdown, which led to valuable lessons in business management and online sales.

Marketing Agency Website

Designed and developed a bespoke WordPress website from scratch for a marketing agency using the powerful Elementor page builder. The goal was to create a modern, responsive platform that showcases the agency's services and expertise in the digital marketing landscape.  

Key Features:

1. Custom Design: Tailored a unique design to align with brand identity and vision. 

2. Elementor Integration: Leveraged Elementor's capabilities to create visually stunning and interactive layouts across all pages.  

3. Responsive & SEO Optimized: Ensured the website is mobile-friendly and optimized for search engines, enhancing visibility and user experience.

4. Content Organization: Structured content strategically to highlight services, case studies, team members, and industry insights. 

5. Interactive Elements: Implemented engaging elements such as animated sliders, call-to-action buttons, and client testimonial sections.  

The newly designed website has significantly enhanced agency's online presence, attracting more leads and improving user engagement. The responsive design and optimized performance have led to increased organic traffic and better search engine rankings. Client feedback indicates a positive impact on brand perception and conversion rates, establishing them as a leader in digital marketing solutions. 

Ecommerce Store

Designed and developed a stunning Shopify website for a high-end jewelry brand, focusing on showcasing exquisite jewelry pieces and providing a seamless shopping experience for discerning customers. 

Key Features:

1. Elegant Design: Crafted a visually captivating design that exudes luxury and sophistication, perfectly complementing the brand's aesthetic.

2. Shopify Customization: Leveraged Shopify's robust features and customization options to tailor the website to the brand's unique requirements, including product showcases, collections, and checkout process. 

3. Product Showcase: Implemented visually stunning product galleries and detailed product pages to highlight the beauty and craftsmanship of each jewelry piece.

4. Seamless Shopping Experience: Optimized the user interface and navigation to ensure a smooth and intuitive shopping journey for customers, from browsing to checkout. 

5. Mobile Optimization: Ensured full responsiveness across all devices, allowing customers to shop seamlessly on desktops, tablets, and smartphones.

The jewelry brand's Shopify website has elevated its online presence, attracting a sophisticated clientele and driving increased sales and conversions. With its visually stunning design and seamless user experience, the website has established the brand as a leader in the luxury jewelry market, captivating customers and driving business growth.  

Construction Company Landing Page

Developed a high-conversion landing page using WordPress and Elementor specifically tailored for a construction company's Google Ads campaign. The goal was to drive targeted leads and showcase the company's services effectively.

Key Features:

1. Custom Design: Designed a visually appealing and professional layout highlighting the construction company's core services, projects, and unique selling points. 

2. Elementor Customization: Leveraged Elementor's drag-and-drop interface to create interactive sections, clear CTAs, and optimized forms for lead capture. 

3. Responsive & Fast: Ensured the landing page is mobile-responsive and optimized for fast loading times to reduce bounce rates and improve user experience. 

4. SEO Optimization: Integrated SEO elements such as meta tags, keyword-rich content, and optimized images to improve search engine visibility and ad relevance.

5. Conversion Tracking: Implemented Google Analytics and conversion tracking to monitor campaign performance, user interactions, and lead generation metrics.  

The Construction Company Landing Page significantly improved the Google Ads campaign's performance, leading to higher click-through rates, improved quality scores, and increased lead conversions. The responsive design and optimized content resulted in a positive user experience, ultimately boosting the company's ROI from digital marketing efforts. 

Legal Blog Website

Built a professional legal blog website using WordPress and Elementor Pro, focusing on delivering valuable legal insights, news updates, and expert opinions for a wide audience interested in legal topics.   

Key Features:

1. Custom Design: Created a sleek and trustworthy design reflecting professionalism and expertise in the legal field. 

2. Elementor Integration:  Utilized Elementor's tools to craft user-friendly layouts for blog posts, categories, and legal resources. 

3. Responsive & SEO Optimized: Implemented an intuitive backend for easy content publishing, categorization, and tagging of legal topics. 

4. Content Organization: Enhanced search engine visibility with optimized meta tags, schema markup, and keyword-rich content.  

5. Interactive Elements: Ensured seamless user experience across devices for increased accessibility and engagement.  

The Legal Blog Website has become a go-to resource for legal professionals and individuals, driving increased traffic, engagement, and social shares. Improved search rankings have expanded the audience reach, establishing the website as a trusted source of legal information and thought leadership. 

Ebook Sales Page & Affiliate Page

Developed a dynamic ebook website using WordPress Elementor Pro, WooCommerce, and AffiliateWP designed to facilitate seamless ebook sales and affiliate management. The platform was built to provide a smooth user experience for both customers and affiliates, with a focus on user-friendliness and efficient tracking.

Key Features: 

1. Custom Design: Created a sleek and modern layout, tailored to showcase ebooks with visually appealing displays, descriptions, and easy purchase options.

2. Affiliate Dashboard: Integrated an affiliate dashboard to enable tracking of sales, commissions, and performance metrics, providing affiliates with real-time insights and transparency.

3. Responsive & Fast: Ensured that the website was fully responsive across devices and optimized for quick loading, enhancing both usability and conversion rates. 

4. Seamless Checkout: Developed a streamlined checkout process using WooCommerce to simplify the purchase experience and reduce cart abandonment rates. 

5. SEO Optimization: Integrated SEO strategies, including optimized content, keyword placement, and meta descriptions to improve visibility on search engines and attract more organic traffic.

6. Analytics & Conversion Tracking: Implemented Google Analytics and conversion tracking for detailed reporting on sales performance and customer behavior.

The Ebook Website allowed for efficient affiliate management and boosted ebook sales through a user-friendly interface, ultimately improving the business’s overall revenue and reach. 

German Course Website 

Created a professional website using Wix Studio, showcasing a German language instructor's courses and services. This website was designed to provide clear, concise information about the courses offered and make it easy for potential students to get in touch with the instructor. 

Key Features: 

1. Custom Design: Developed a clean and modern layout to highlight the instructor’s qualifications, course offerings, and testimonials, ensuring a professional yet approachable design. 

2. WhatsApp Integration: Added a WhatsApp button for direct communication, allowing potential students to quickly reach out with inquiries or sign up for courses. 

3. Responsive & Fast: Ensured the site was fully optimized for mobile and desktop, with fast loading times to improve user experience and reduce bounce rates. 

4. Course Information Pages: Organized the website with detailed course pages, clearly outlining levels, fees, and course content to assist students in making informed decisions. 

5. SEO Optimization: Applied on-page SEO techniques, including structured content and keyword optimization, to improve search visibility and reach more potential students. 

The German Course Website provided an intuitive platform for students to explore course offerings and easily get in touch with the instructor, leading to increased inquiries and engagement.